Take Aways - Fish and Chips
From Startup
[edit] The Thousand Rand Challenge Business Plan Template
Name and Contact details of client:
Cynthia Mseleni 133 Ndada St, Joe Slovo Village Mossel Bay 6506
[edit] Description of the business
What exactly is it that is going to be sold or done?
Take Away Shop - Fish and Chips, Russians and cold drink
What skills are needed to do this? Where is this taught and how much will it cost?
Business and communication skills Experience in cooking & stock control What tools or equipment are needed? Where can they be bought, and how much will they cost?
Deep fryer x2 - R2800 at Catering Shop Gas Stove x2 - R295 at Cash Crusaders Fork and knives - R300 Lloyds suppliers Fridge – R500 second hand shop
How much space is needed to work from?
Spacious working conditions
Where will the space be found, and how much will it cost to rent?
In a container with a fan Container R400 per month Piece of land R150 per month
What sort of people will buy the product? Who are they and where do they live?
Community in large, young and old, local and tourist
How much and how often will they buy? Will they come to the shop or will it be necessary to deliver?
They will come to the shop and I will deliver if necessary
[edit] Upstream Businesses
A list of businesses and ideas that provide the services and products that this business needs.
- I&J
- Cash Crusaders
- Lloyds suppliers
[edit] Downstream Businesses
A list of businesses and ideas that this business could provide products for:
- Private persons
- Tourist
- Local public
[edit] Competitors
What major competitors will attract clients' spending away from the business products?
Jabuwwe Fish/Russians What prices and products do these companies have?
R18, 50 large portion fish and Russian R15, 50 Medium portion chips
What makes them popular / unpopular?
They only sell fish without bread and drinks; the prices are very higher than mine.
What do they do to attract customers? Specials? Interesting marketing / advertising?
Specials on weekend and play music Which of the competitors stand out as being particularly good at what they do?
Competition nearest to me
What can be done to stand out against them? What can be done that is more exciting / more interesting?
Keep good communication with my customers, paint my container colourful colours witch attracts attention and specials for student and pensioners.
[edit] Marketing the business to clients
What sort of people will buy the products and how important is product consistency to them (e.g. must every loaf of bread be identical)?
All sort of people young and old, local and tourist
How seasonal or fashion-dependent are their buying habits (do they buy only in summer, only over Christmas, etc.)?
They buy throughout the year
Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?
The best for less
How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest?
The attraction of my place, advertising and pamphlets
Do the clients want the same things sold in the same way, or do they want things to change all the time?
Something different
What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost?
The smell, the price and the taste of my product would bring my client back
[edit] The business inputs and outputs
List all of the inputs (products that are required to produce the products):
Fish, fish spices, salt and pepper, plastic bags, potatoes, vinegar, tomato sauce, drinks List all the suppliers for the inputs:
I&J
List all of your outputs (products created by your business):
Fried fish and chips, Russians, fries and cold drinks
What sort of prices can be charged and how much profit will can be made on each item (a rough estimate)?
Large - R14, 50 Profit R5, 50 Medium - R12, 50 Profit R3, 50 Small - R10, 50 Profit R4, 50 Cold drink - R6, 50 Profit R2, 50
Do the outputs have a shelf life? Must they be sold within a specified time limit before they go off / can't be sold? Which ones?
Yes, fish and chips when already fried
[edit] Setting up the business
List everything that needs to be done to prepare the business to be ready (list everything needed to have as well, both equipment and stock):
Planning what exactly I’m going to sell and why? Buying fish and other supplies Ingredients
How long will it take to get all of these things and how much will they cost to get?
2 to 3 hours at most Transport: R20, 00 Ingredients: R30, 00
List all the fixed costs to be paid every month even if nothing is sold (things like rent, electricity, telephone, staff wages):'
Electricity : R100 Water : R100 Phone: : R50 Rent : R150
Total amount for fixed costs: R400, 00
How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?
One, R30 per day if necessary What training will they need, how long will it take and how much will it cost?
How to make fish and work with customers
[edit] The manufacturing or production process
What possible problems may happen during each step of the manufacturing process?
Fish can break and chips can also become a problem when not pre-cooked
What solutions can be identified for these problems? How much will they cost and how long will they take to fix?
Use right tools for every product
What is the maintenance program for all the equipment?
Clean everything after use and do maintenance once a month
What safety requirements are important for production?
Stove must be away from children and wall Food must always be covered with a lit or cloth. Stove must be away from the wall if it is not a cement wall A safety instruction manual will be drawn up
How will quality control and client feedback be handled?
Apologise and give money back or the goods. Good quality products Speak to my customers regularly Be always neat and have fresh stock
[edit] Costing and bookkeeping
How many of each of the stock items can reasonably be sold each day (and month)?
Daily – sandwich (20) Bunny chows (10) Fish & chips (25) coffee (20) Monthly – Sandwiches (400) Bunny chows (200) Fish & chips (500) coffee (400)
Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)?'
Not as such, seasonal variation
What sort of pricing strategy will be chosen (cheapest or best)?
The best – with quality and customer satisfaction and specials on certain days as well as buy one and get one free method to attract customers.
What profit margin will be chosen for the products?
Cost Prices: Fish : R4.50 Chips : R2.50 Russians: R2.50 Bunny Chow: R4.50
Mark up of +- 30%
Write down the cost prices plus the margin for each stock item you will sell, and the selling price:
Cost Prices: Selling Price: Fish : R4.50 R5.85 Chips : R2.50 R3.25 Russians: R2.50 R3.25 Bunny Chow: R4.50 R5.85
Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much?
Yes, make some upgrading in my business, must be creative and do more searching Now, set a target. How many items for each product need to be sold on a daily (and monthly) basis to be profitable?
45 pieces of fish daily and 180 pieces of fish monthly Russians 30 Chips 20 Bunny Chows 20 Coffee/Tea 15 Sandwich 20
Set out the products, costs, margins and selling prices:
As mentioned
|
Item |
Daily Target |
Monthly Target |
Cost Price |
Margin |
Selling Price |
Total per Month |
|
Sandwich |
20 |
400 |
R4.50 |
R1.35 |
R5.85 |
= R2340.00 |
|
Bunny Chow |
10 |
200 |
R4.50.00 |
R1.35 |
R5.85 |
= R1170.00 |
|
Fish & Chips |
25 |
500 |
R7.00 |
R2.10 |
R9.10 |
= R4550.00' |
|
Russians |
1 |
30 |
R2.50 |
R0.75 |
R3.25 |
= R140.00 |
What trends are included in the projections?
[edit] Running the business
What is the process for running the business on a typical day? Who will be responsible for each step? Link this back to the production process.
Preparing fish, chips and Russians for customers daily.
Who will act as backup should the person responsible not be there? What do they need to act as backup?
Employee- to use the skills of the business
What weekly processes need to be performed? Who is responsible, who is backup and what tools are required?
Purchase, cleaning fish and other food, also train my employee to assist with business for when I'm out. What monthly processes need to be performed? Who is responsible, who is backup and what tools are required?
Do stock taking and look at records to see how much profit was made and if it needs to be adjusted
What is the schedule for training and motivating staff?
Keep focused and dedicated to my business. Attend all business courses available
What processes are required for maintenance and new product creation? Who is responsible and what tools do they need?
To sell something new and introduce it to my clients and if they like it, sell it on a large scale.
